We are a boutique wellness and brand strategy studio shaping concepts, experiences, and identities from the ground up.
We partner with developers, hospitality teams, and independent creators to bring wellness projects to life, from the first seed of an idea to the moment people step inside.
Our work blends strategic clarity with creative depth: concept development, brand creation, thermal and spa program design, storytelling, website development, and opening strategy. Each layer is shaped by place, purpose, and the business of wellness.
We create spaces that feel alive, brands that feel honest and wellness programs that feel connected. When all these layers align, a project becomes more than a place, it becomes an experience people return to and a business that endures.
Meet Valerie
Valerie Thomas is a wellness and hospitality strategist who blends business discipline with a deeply human approach to creating places of care.
With an early career in marketing and business development, she led major accounts in hospitality, real estate, and events before founding an urban boutique wellness spa in Calgary. That spa became a living prototype for what she believes in most: experiences grounded in science, nature, and everyday rituals that help people feel well in real life.
Today, Valerie partners with developers, hotel teams, and wellness founders across Canada, the United States, and Mexico. Her work focuses on thermal and recovery clubs, spa and wellness concepts, and brand strategy that align guest experience, operations, and long-term value.
She lives in Calgary with her two sons and draws constant inspiration from the landscapes of Western Canada, where mountains, water, and open sky quietly remind her what true restoration feels like.
