Projects in Progress
Confidential developments currently underway.
Location: Confidential
Urban Thermal Wellness Club — In Development
A contemporary urban wellness destination anchored to a hotel environment, shaped around healing waters and the rituals that gather around them. The project integrates fitness, recovery, thermal bathing, outdoor soaking, ritual experiences, and treatments into a cohesive flow — where water, movement, heat, cold, and rest become part of a daily rhythm. Designed to serve both hotel guests and the surrounding community, the experience balances privacy and social connection, offering a restorative relationship with water as a source of care, memory, and renewal.
Size: 9,000. Sq. Ft.
Scope of Work
Valerie Thomas Consulting provides comprehensive wellness, brand, and business advisory services across the full lifecycle of hospitality, urban, and real estate–led wellness projects.
Wellness, spa, fitness, and recovery program evaluation
Feasibility analysis, development assumptions, and ROI modeling
Wellness concept creation and experience strategy
Guest journey design, ritual experiences, and treatment offerings
Thermal, hydrotherapy, and water-led program development
Collaboration with architects, designers, and thermal specialists
Design development guidance and experience-led spatial flow
Brand strategy and development, including naming and narrative
Website direction, content strategy, and opening communications
Project coordination and liaison with owners, consultants, and suppliers
Operational frameworks, service choreography, and SOP development
Staffing models, recruitment support, and training guidance
Revenue stream development, pricing, and program mix
Pre-opening planning, launch strategy, and transition to operations